![]() Support came from The Cast of Cheers, Gross Magic and Splashh. They played throughout the UK, ending at Brighton's "The Haunt" on October 31. Howler played NME's first "Generation Next Tour" throughout October 2012. The band played a hometown show at Rock the Garden on June 16, 2012. The band was #10 on the 20 best new bands of 2012 by Paste Magazine. During this time, the band played with acts such as Alabama Shakes and Oberhofer. Howler spent most of 2012 in the UK promoting America Give Up, as well as stopping off in Australia, Japan and various European countries. Howler later released a music video for the song. The band released the first track from their album "Back of Your Neck" for digital download off their website. Howler's debut album America Give Up was released in January 2012. In addition, Gatesmith No. 44 on NME's list of the 50 Coolest People of 2011. NME named Howler their No. 3 Best New Band of 2011. Emily Mackay writes that while Howler is not different from other bands, it does "make commonplace components fly with a brilliant nonchalance". This One's Different was released in the United Kingdom on Augand received favorable reviews-NME in particular. The band then supported The Vaccines on their U.K tour, as well as shows in Japan. ![]() The label was impressed with the band and signed Howler to a record deal in summer 2011. Garret sent Howler's EP to London-based record label Rough Trade Records without the band's knowledge. He especially saw something special in Gatesmith: "And I guess what really drew me to them was Jordan just really had this phenomenal stage presence that I don't see very often, especially in younger bands." While he believed the band was not musically mature yet, Garret thought Howler had potential. In April 2011 freelance writer Jon Garret watched Howler perform at their release show. The band opened for Tapes 'n Tapes on their North American tour. Howler released its first EP This One's Different in the United States on February 14, 2011. They're like, 'Well that's interesting.' " In an interview with Minnesota Public Radio, Gatesmith explained, "People thought the lyrics were really funny and they thought that we were being cute and kind of snide all at the same time. Howler's first public performance was at the farmers market where they found financial success. Ex-drummer Brent Mayes knew Gatesmith from high school, although Mayes is four years older than Gatesmith, and was thus the oldest member of the band. Both Howler and Nice Purse were on the same record label, SO-TM. Ian Nygaard and Jay Simonson (France Camp) were both members of Nice Purse when Gatesmith included them in the band. Having similar tastes in music, Gatesmith and Petrek started playing together. Each noticed the other tapping their feet to a Yardbirds song playing in the reception. Gatesmith met ex-keyboardist and bassist Max Petrek while on sky-diving course during a visit to Saint Paul. We had one called Gay Animals, another called A-Cups, but none of them really lasted that long". ![]() "I was starting bands what seemed like every other week," explained Gatesmith. Before Howler, he had created other bands without much success. Nineteen-year-old Jordan Gatesmith began Howler out of boredom in 2010 with former member Daniel Hupp.
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